Sports mega-events, politics and legacy: Brazil hosting the 2014 Fifa World Cup and the Olympic and Paralympic Games Rio 2016

  • Bárbara Schausteck de Almeida
Keywords: Sport mega-events; sport; brazil; politics; legacy.

Abstract

Mega-sport events are a way to increase investments of urban
regeneration, potentially attract private investments and
international political benefits by showing positive images of
host countries and cities. In this article, the aim is to establish
a dialogue with the international scientific literature to analyze
common and distinct points of the Brazilian case on bidding and
hosting the 2014 FIFA Men’s World Cup and the 2016 Rio de
Janeiro Olympic and Paralympic Games, emphasizing on politics
and legacy. It is pointed that the bid processes occurred during a
period of economic growth and international visibility of Brazil
in the international sphere. However, the bid for the 2014 FIFA
World Cup did not have a public endeavor profile, differently
from the bid for the 2016 Olympic and Paralympic Games.
Despite this difference, other factors were identified as Brazilian
political strategies and the expected legacy discourses that are
compatible to other host cities and countries, particularly to those
so-called “peripheral” countries. As a conclusion, it is highlighted
the importance of case studies with a dialogue with past cases to
identify common grounds that may be inherent to these events
and not only local responsibilities or specificities.

Published
2016-04-01